While discussing my brother's typical weekend:
Frederick : "I think they're planning on pushing it back to 5:00pm."
Me : "You mean, 'push it up to 5:00pm'?"
Frederick : "I've never been clear on 'pushing it back' versus 'pushing it forward'. Just like how people say 'turn up the air conditioning' when they want to drop the temperature."
Me : "I think that comes from wanting to increase the amount of cool."
Frederick : "Hey, this guy doesn't need to increase his amount of cool."