I keep hoping for the day that searching for "kurt mckee" on Google will have my name somewhere on the first page. As it stands, my site isn't even in the top 100 results, and I think I know why: I've got a rockstar problem.
As it currently stands, Kurt Cobain probably accounts for 50% of the results. Why? Because his name is "Kurt Cobain", and for some reason his daughter's namesake is "Frances McKee".
Watch and be amazed as I use arithmetic to illustrate how Google determines if the result is relevant to the search:
Kurt Cobain + Frances McKee - Frances Cobain = Kurt McKee Q.E.D.